A 75% Increase in Disability Disclosure as Sun International Builds Awareness, Language and Confidence at Scale.
increase in disability reporting following the rollout.
75%
employees reached across office-based and deskless roles.
6,000
12,794
Total video views across the programme, indicating not only strong reach but repeated engagement with the content after initial viewing.
Run to the Monster Building The Skills To Change Culture
Increase in disability reporting following the rollout, suggesting growing trust, awareness and willingness to disclose.
75%
Average score for increased understanding, reflecting exceptional knowledge transfer and highly digestible learning content.
4.76 / 5
Difference between understanding and confidence scores, suggesting the programme successfully bridged the gap between knowing and doing.
0.01
Case Study Details
Run to the Monster ran our three-part Disability Awareness microlearning programme for Sun International, designed to building awareness, confidence and more appropriate language across the organisation. The programme was rolled out to 6,000 employees and integrated into Sun International’s internal app, SunTalk, making it accessible to both office-based and deskless staff, including hotel employees and dealers.
The content focused on practical tools, language guidance and everyday habit shifts that could help employees feel more confident engaging with disability and disabled clients and colleagues in a respectful and informed way.
Key Insights
Our programme appears to have made a strong contribution to improving disability awareness, confidence and engagement across Sun International. The results point not only to meaningful scale, but also to repeated interaction with the content and a strong connection between understanding and practical confidence.
Most notably, the 75% increase in disability disclosure suggests the learning may have helped create a safer and more enabling environment for employees to come forward. Combined with exceptionally strong understanding scores and high repeat access to the videos, the programme shows how short-form, accessible learning can drive both awareness and behavioural momentum across a large and diverse workforce.
Four Key Insight Blocks
1. Disability disclosure increased meaningfully
75%
increase in disability disclosures following the rollout.
This points to a stronger culture of trust, awareness and confidence around disability disclosure. It suggests that employees may have felt more informed, safer and more supported in coming forward.
2. Strong engagement at scale
12,794
The three videos were accessed a total of 12,794 times, showing that employees not only viewed the content, but returned to it after initial engagement.
The content was accessible, relevant and useful enough for employees to revisit. This is a strong signal of resonance, especially in a microlearning format designed for a broad and operationally diverse workforce.
3. High efficacy and strong knowledge retention
4.76/5
The programme achieved an average score of 4.76 out of 5 for increased understanding.
This indicates exceptionally strong communication of complex subject matter. In workplace learning environments, scores above 4.5 can be considered gold-standard performance, suggesting that the content was highly digestible and effective.
4. The programme helped bridge the knowing-doing gap
0.01
The scores for understanding and confidence were nearly identical, with just a 0.01 difference between them.
The programme did not only increase awareness. It also gave employees practical tools and reassurance to act on what they had learned. This is a strong indicator that the learning experience successfully translated knowledge into felt readiness and behavioural confidence.
Business Value Created
By combining broad accessibility, strong repeat engagement and measurable shifts in disclosure and confidence, the programme demonstrates the value of scalable, practical inclusion learning. For Sun International, embedding the content into an internal platform made it possible to reach both office-based and deskless employees in a way that was flexible, branded and easy to engage with, turning disability awareness into something continuous, accessible and actionable across the organisation.
Learn More About Our Disability Microlearning Programme
Disability Awareness
3 Short Videos
This three-part cinematic series focuses on the lived experiences of real people to build deep awareness of both visible and invisible disabilities in the workplace.
